Authorized warranty service is only available from razor usallc or its authorized repair centers. Apr 26, 2012 click on a datetime to view the file as it appeared at that time. Mainstream positioning strategy more emphasis on the paramount name e. What are the arguments associated with launching clean edge as a. If you cant find the manual you are looking for in the dropdown, please view your items product page. This is a great resource for people who tend to misplace important documents, especially those that dont see much use. Nov 23, 2014 read clean edge razor case analysis free essay and over 89,000 other research documents. Jun 07, 2017 clean edge by paramount case study response duration. But the next four points are important to getting the best shave out of your brand new razor. The brand naiv launched by radiance in 2010 is based on a similar technology and is already positioned in.
The case analysis for clean edge razo essay 1261 words 6 pages. Click on a datetime to view the file as it appeared at that time. Splitting hairs in product positioning market segmentation clean edge by paramount how should paramount position clean edge. Clean edge is also banking upon the new technology. Case analysis clean edge razor splitting hairs in product positioning executive summary paramounts newest nondisposable razor, clean edge, has brought a new hope for the company whose other products are either on the mature stage of product life cycle or on the declining stage. Tips and tricks for shaving with the single edge razor supply. Splitting hairs in product positioning case study analysis. Push free end of orange tubing as far as it will go into the grey pushin fitting on the front right side of the filtration assembly. Clean edge razor case study free download as powerpoint presentation. What changes are occurring in the nondisposable razor category. Paramount clean edge razor case solution and analysis, hbr. Splitting hairs in product positioning case solution. Statement of the core problems of the case 1 page this section is a short description of what you believe to be the core problem or problems that are plaguing.
Nov 28, 2014 after three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Paramounts clean edge serves the mens market for the purpose of shaving. In addition, targeting the entire three consumers segment would increase the likelihood of increased sales and revenues of the clean edge razor. Remove the foam separators that protect the components from damage during shipping. The market of nondisposable razor and refill cartridges is divided into three segments of superpremium, moderate and value based on the price and quality of the product. Aug 15, 2015 marketing analysis of clean edge case study slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Not placing the television set on cloth or other materials that may be. Paramount clean edge allow paramounts name to receive top billing matches the overall corporate strategy of building the paramount name equity clean edge razor case analysis by. Valve extender inside grip remove contents from box. Revolutionary product vibrating, ultra thin 5blade design that needs just 1 aaa battery that provides the vibrations to simulate hair follicles 2. In the end, all business operations are reduced to three words. Clean edge razor kelompok 7 mm kelas 27c dian atika, rafika, rery indra kusuma clean edge. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative solution to choose, what the advantages and disadvantages are. Starting near the handle of the knife place the v in the head of the sharpener over the cutting edge of the knife.
Clean edge is a nondisposable razor with a vibrating technology allowing for a more thorough shave. Clean edge razor splitting hairs in product positioning. Case analysis clean edge razor free download as powerpoint presentation. Clean edge razor case paloma guerrero mk 400 clean edge. Razor plane masr1510 straightedge fourmost non slip, forr2149 18 brass tube, see page 11, step 7 532 brass tube, see page 33, step 18 denatured or isopropyl alcohol for epoxy cleanup dremel multipro or similar wsanding drum, cutting burr, cutoff wheel. Splitting hairs in product positioning prepared by.
Decarbonize piston head with razor edge, noting whether its an a, b, or c size piston. Paramount will get a lot of advantages by positioning in niche market. Then take an old toothbrush with some toothpaste and give the razor a good scrubbing. From the case, analysis, there are numerous lessons that i have learned. Depending on the mineral content of your water, it may be easy for soap film and water spots to build up on your razor. Remington use and care manuals are available in downloadable pdf format.
The brand naiv launched by radiance in 2010 is based on a similar technology and is already positioned in the niche market and is gathering share. Starting near the handle of the knife place the v in the head. Razor plane masr1510 straightedge fourmost non slip, forr2149 18 brass tube, see page 11, step 7 532 brass tube, see page 33, step 18 denatured or isopropyl alcohol for epoxy cleanup dremel multipro. Market segments superpremium mainstream moderate niche value 6. Normal maintenance of the screen to clean the screens, simply hose them off with water. Nondisposable razors experienced an approximate growth of 5% annually from 2007 to 2010, as a result of the innovations and new product. Securely hold the knife in place with downward pressure on the handle. Clean edge razor case study presentation by semaan obeid on. Manualslib is a free, nosign up required library of product.
If you continue browsing the site, you agree to the use of cookies on this website. Do not use abrasive cleaners, as it will scratch the glass. Clean edge by paramount case study response duration. View homework help clean edge razor case from market mba 645 at quinnipiac university. The changes occurring in the nondisposable razor category look promising in relation to paramounts introduction of the clean edge razor. Clean edge razor case analysis marketing assignment, essay. Clean edge razor case case clean edge razor splitting hairs. Clean edge razor paramount health and beauty company, known as paramount, is a global consumer products giant with four corporate divisions including health, cleaning, beauty and grooming. Clean edge razor case study analysis essay 1845 words. Heavier handle that allows better balance, grip and control while shaving 3. Therefore, clean edge is recommended to be positioned into the niche market and target involved razor users both socialemotional shavers and aesthetic shavers.
Inspect the contents of the box for scratches in the paint, dents or kinked cables that may have occurred during. Clean edge razor case case clean edge razor splitting. This handy web application can help you save both time and effort as you browse the web to find a particular manual. Please try our online chat, email, or call services. Splitting hairs in product positioning hbs 4249pdfeng note. Product category selection please choose a product category health and accessories mens womens. For best results allow about 12 to 1 of the blade to extend past the edge of your flat surface. Marketing management case analysis clean edge razor. As the case points out, both niche and mainstream strategy will help paramount to raise its market share in superpremium non disposable razor segment. Sherco engine teardown and assembly manual this manual is provided as a guide for. However, that category is entering a new phase based on technological innovations, particularly in the superpremium categories. As a marketing advisor, my role is to analyse the clean edge razor case in terms of the inner and external situation, the alternative solutions and assess each solution, then give recommendations on which alternative. Visit our website for replacement parts and product support at.
For instance, in order for a company to come up with a new product in. It took paramount health and beauty company three years to develop edge. Read clean edge razor case analysis free essay and over 89,000 other research documents. Clean edge razor case analysis essay 909 words bartleby. Decarbonize cylinder head and exhaust port using a scraper of soft material such as wood. Clean edge razor case study market analysis brand scribd. Razor will provide repair parts and or replacement at its sole discretion. Ensuring the television set is not overhanging the edge of the supporting furniture. Splitting hairs in product positioning marketing management mba 812 b jihang yang elvis september 27, 2012 executive summary paramounts newest nondisposable razor, clean edge, which from paramount health and beauty company injected a drop of new blood for the company. Clean edge razor case analysis by nicole ng on prezi. The clean edge razor has the following properties 1. Since 2009, it was the unitvolume market leader for nondisposable razor products. Clean edge razor case analysis marketing assignment essay sample.
Paramount entered the nondisposable razor market in 1962 and quickly became a market leader. Case analysis cheryl lam professor linda reeser mktg 2030 s tuesday, march 4, 2014 executive summary with the u. The trend of media advertising expenditure has been rising to increase demand of different products. Splitting hairs in product positioning hbs 4249 pdf eng note. The overall wellbeing of the company marketing challenge marketing budget. Paramount health and beauty company paramount health and beauty company, a leading name in consumer products including health, cleaning, beauty and grooming is all set to launch a new non disposable razor with cutting edge technology to improve mens shaving experience. Download product manuals and other important product documents. Marketing segmentation can be concluded a superpremium, moderate and value based on price and quality. Clean edge razor splitting hairs in product positioning case. The pan should not extend over the edge of the cooking zone more than 1o home canning tips in surface cooking of foods other than canning, the use of largediameter pots extending more than 1 beyond edge of cooking zone is not recommended, however, when canning with waterbath or pressure canner, largediameter pots may be used.
Case study clean edge razor project description write 1 page per section addressing the questions below using the attached case clean edge razor section ii. Basic quantitative analysis for marketing hbs 9584149 case. Edge is completely a new and higher performing design. The nondisposable razor market is in a rapid growth stage approximately 5% per year from 2007 to 2010, while. In fact, according to the case study, although with respect to nondisposable razors, price and quality were segmented into three dimensions such as value, moderate and super premium, the senior executives of paramount unanimously had agreed to price clean edge razors in the superpremium segment since the razor industry as a whole has seen. Clean edge is a highly innovative product that has a unique design.
Make sure cut end is clean and blunt and tubing is round. Clean edge razor case study presentation by semaan obeid. The naiv razor has comparable features to paramounts clean edge razor, and is predicted to acquire a % share, making it one of clean edges stronger competitors. Nancy clark gonzalez, jennifer frost, marty webb 2 summary of the background and facts this case study, while based on real events, is a fictional case that represents a possible scenario managers in todays business environment may encounter. After three years of development, paramount health and beauty company is preparing to launch a new technologically advanced vibrating razor called clean edge. Use niche market positioning concept randall should use the niche market positioning concept. Splitting hairs in product positioning paramount entered non disposable razor market in 1962. Nondisposable razors experienced an approximate growth of 5% annually from 2007 to 2010, as a result of the innovations and new product introductions. The innovative new design of clean edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. Decals and dried debris can be removed with a new single edged razor blade, wetting the glass first with glass cleaner.
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